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Effective & Informed Decisions in Manufacturing with Sales Cockpit

Posted by Sabine Kempe on May 12, 2020 1:46:23 PM
Sabine Kempe
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Manufacturing companies operate and sell under tough business conditions: highly competitive markets, fluctuating production costs and a high pressure to innovate to meet increasing demands from customers. How do manufacturers make effective and informed decisions to meet these challenges?

Finding the right information and managing daily tasks with highest efficiency is critical in every sales environment. But what makes it more difficult in manufacturing is the availability of real-time information on accounts, products and on-going opportunities.

Explore how to power your decision making via a Manufacturing Sales Platform in a personal demo!

The pain of blind flight in sales

Imagine driving your car without knowing how fast you go, no GPS showing you the route -like 2 decades ago - and no access to your brakes. 

Does your attempt in making decisions resemble a blind flight in a foggy sky? In manufacturing companies information about a customer or prospect is often scattered across many systems such as

  • Account Management Tools,
  • Quotation Tools (or Excel Sheets),
  • Document Management systems,
  • BI tools,
  • and hard drives of specific persons

Identifying task owners, systems, tools and ultimately finding the relevant information is not only painful but a waste of scarce time and resources in a highly competitive environment.

In times where identifying and prioritizing revenue opportunities need to happen almost at the blink of an eye, one cannot afford to leave decision makers in the dark. 

Informed decision making powered by the Manufacturing X Sales Platform:

Power your decision-making by simply looking at one place: your Sales Cockpit. This is where you can easily see the vital signs that affect your current decisions. It provides all important information in a customized dashboard and keeps you up-to-date with performance metrics and other decision driving data:

  • on-going sales engagements
  • pipeline forecast
  • win-rates and their history
  • quick access to account, opportunity and quote data
  • external content such as service portals

Depending on your role, responsibilities, and KPIs, your dashboard will look different than someone else's. You might even customize it based on quarterly changing goals, evolving markets or new channels.


Your Sales Cockpit is an effective tool to manage your teams, goals and set priorities on your daily, weekly or monthly efforts, but also for accessing your daily tasks.

Having one central entry point with an aggregated view over your key metrics is crucial for on-point decision making. Find the answers to questions like "What opportunity needs my final push?", "Which manufacturing solution churns out a higher margin?" and "Which partner sells best in XY target country?" the same way as you drive your car: by checking your sales cockpit. 


Just like in any other industry, manufacturing businesses rely on identifying and prioritizing revenue opportunities instantly. A Sales Cockpit brings all necessary information into view, that you require to drive your sales full speed ahead. It visualizes your key metrics and performance indicators in a customized dashboard and empowers you to manage your teams and goals effectively. 


Discover how Manufacturing X Sales Platform is different from conventional sales solutions. Purpose-built for discrete manufacturing it embeds industry best-practice for you to kick-start your business growth and competitiveness.

Explore the growth potential for your business in a personal demo!


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Sabine Kempe

Written by Sabine Kempe

Sabine is responsible for In Mind Cloud´s marketing. A cloud enthusiast at heart, she is dedicated to matching the challenges of manufacturing businesses with the opportunities of a digitalized world.

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