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Unearth a manufacturing goldmine with after-sales commerce

Posted by Leo Boon Yeow on Sep 25, 2020 3:04:11 PM
Leo Boon Yeow
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Manufacturers that delayed their digital transformation are learning a valuable lesson. 

Digital is no longer a disruptive force. It is a lifeline 

The ongoing global COVID-19 pandemic is forcing the manufacturing industry (and every other industry) towards digital.   

Case in point: COVID-19 accelerated B2C commerce growth by five years.  

According to the study by IBM, this development makes e-Commerce a must-have for B2businesses who want to survive.


Watch our webinar After-sales commerce – A manufacturing business goldmine,” to discover how machine manufacturer Satisloh unlocked their After-Sales revenue potential. 


Manufacturers need to consider e-commerce 

With e-commerce now the norm for B2C, your customers are expecting the same B2C experience when they buy from you. 

That makes e-commerce must-have for B2B manufacturing businesses that want to thrive 

Your business is already struggling with: 

  • Slim margins 
  • Global competition 
  • Increasing customer demands 

Your customers demand the same frictionless buying experience that B2C offers. 

And they are taking that appetite for speed and convenience with them when buying from you.  

In a recent Gartner survey, B2B customers have shown a deep frustration with their buying journey. 

They think it is needlessly convoluted and are on the lookout for an easier way to buyfrom you or your competitor 

Manufacturers who can meet this challenge fast will be able to uncover a wealth of opportunities buried right in their front yard. 

Start e-commerce initiatives fast with after-sales 

However, for various reasons, jumping onto the-commerce bandwagon is not a feasible solution for many manufacturers 

Your barriers to adopting e-commerce may be: 

An ideal testbed for your e-commerce initiatives may be hiding in plain sight—your after-sales business

Your after-sales unit is responsible for: 

  • 10-30% of your total revenue 
  • Additional 15-20% in margins 
  • Improving customer satisfaction 
  • Additional 5-10% share of wallet 
  • Ensuring brand loyalty

But most of all, it is a predictable source of recurring income for your manufacturing business. 

Big tech is coming after your after-sales business 

Your after-sales business is lucrative, and your trusted partner, Big Tech knows it too 

Companies like Amazon and Alibaba have deep technology expertise and the global reach to position themselves between you and your customers.  

However, what thecannot replicate is your manufacturinexpertise, production dataand—most importantly—your personal relationship with customers. 

The ball is now in your court. The question now is, what will you do with it?

Watch our webinarAfter-sales commerce – A manufacturing business goldmine, and find out how you can unlock the revenue potential of your after-sales with digital commerce. Sign-up for the on-demand webinar here 

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Leo Boon Yeow

Written by Leo Boon Yeow

Boon Yeow – is passionate about all things tech. His background as a journalist helps him understand complex B2B technology. His mission is to translate it into fact-based, comprehensible stories that help manufacturers do business better.

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