In the manufacturing industry, few beacons shine as brightly as Netafim. They are a leader in precision irrigation solutions and serve customers in 110 countries across the globe.
Journey to digital success
However, the journey to becoming the world’s largest irrigation company (and remain so) is not easy.
Netafim’s current success is dependent on two elements:
- A robust digital transformation strategy
- A firm belief in agility, and constant innovation
This high level of digital maturity requires IT to play a vital role within the organization.
IT is a co-driver of the business
During its growth, Netafim found the digitization of its sales process a critical business priority.
As a world-class manufacturer, Netafim deals with multiple challenges within their sales process: Complex engineering calculations, different geological conditions, local legal compliance, and a global footprint, make it difficult for Netafim’s direct and channel sales to prioritize opportunities and win deals.
A digital, cloud-first sales solution is needed
From the start, Netafim understood what their sales teams and distribution partners needed.
A seamless buying and selling experience across all engagement channels to boost business growth and customer loyalty.
Adopting a cloud-based solution by In Mind Cloud enabled Netafim to resolve 3 key challenges almost instantly.
Using the Manufacturing X Platform, Netafim optimized and accelerated:
- Knowledge transfer from engineer to sales
- Their time-to-quote for accurate projects
- The onboarding of new sales staff and partners
Commerce is people before technology
Netafim’s people-first approach also saw them investing in a commerce platform to create a unified digital storefront that makes it easy for customers to buy, and for sales to sell.
The result? Netafim’s direct sales and dealers now enjoy:
- A time-to-offer in minutes, not days
- High project calculation accuracy of up to 95%
- More deal wins with much less effort
Digitalize for future opportunities
Digital transformation is paying big dividends for forward-thinking manufacturers like Netafim - especially in times of economic crisis.
Their sales processes are now optimized on various fronts, and their business is growing steadily thanks to efficient, and effective partner sales.