In Mind Cloud Blog

Seamless commerce experience. Your key business differentiator.

Posted by Leo Boon Yeow on Sep 3, 2020 5:49:23 PM
Leo Boon Yeow
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In the manufacturing industry, few beacons shine as brightly as Netafim. They are a leader in precision irrigation solutions and serve customers in 110 countries across the globe. 

Journey to digital success

However, the journey to becoming the world’s largest irrigation company (and remain so) is not easy.  

Netafim’s current success is dependent on two elements:  

  1. A robust digital transformation strategy
  2. A firm belief in agility, and constant innovation 

This high level of digital maturity requires IT to play a vital role within the organization.  


Watch our webinar for an in-depth look at how Netafim achieved digitalisation sucess.


IT is a co-driver of the business

During its growth, Netafim found the digitization of its sales process a critical business priority.

As a world-class manufacturer, Netafim deals with multiple challenges within their sales process: Complex engineering calculations, different geological conditions, local legal compliance, and a global footprint, make it difficult for Netafim’s direct and channel sales to prioritize opportunities and win deals.

A digital, cloud-first sales solution is needed

From the start, Netafim understood what their sales teams and distribution partners needed. 

seamless buying and selling experience across all engagement channels to boost business growth and customer loyalty. 

Adopting a cloud-based solution by In Mind Cloud enabled Netafim to resolve 3 key challenges almost instantly.  

Using the Manufacturing X Platform, Netafim optimized and accelerated: 

  • Knowledge transfer from engineer to sales 
  • Their time-to-quote for accurate projects  
  • The onboarding of new sales staff and partners 

Commerce is people before technology 

Netafim recognized In Mind Cloud’s Three-in-One Sales Platform for what it is.  

A powerful, yet cost-effective solution that fully integrates all their data points from ERP, CRM and CPQto streamline the entire B2B sales process.  

Netafim’s people-first approach also saw them investing ia commerce platform to create a unified digital storefront that makes it easy for customers to buy, and for sales to sell  

The resultNetafim’s direct sales and dealers now enjoy: 

  • A time-to-offer in minutes, not days 
  • High project calculation accuracy of up to 95% 
  • More deal wins with much less effort 

Digitalize for future opportunities 

Digital transformation is paying big dividends for forward-thinking manufacturers like Netafim - especially in times of economic crisis. 

Their sales processes are now optimized on various fronts, and their business is growing steadily thanks to efficient, and effective partner sales 

With the help of In Mind Cloud, Netafim is now able to "grow more with less." Watch our exclusive on-demand webinar to get the full details.

Watch now

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Leo Boon Yeow

Written by Leo Boon Yeow

Boon Yeow – is passionate about all things tech. His background as a journalist helps him understand complex B2B technology. His mission is to translate it into fact-based, comprehensible stories that help manufacturers do business better.

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