Webinar: Netafim – A Digital Transformation Success Story

Posted by Sabine Kempe on Jul 28, 2020 4:08:04 PM
Sabine Kempe
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A decade into the 21st-century manufacturers find themselves in an era of truly global business opportunities and a massive wave of digitalization in the context of Industry 4.0 and COVID-19. But how can manufacturers satisfy the growing customer demands worldwide in a constantly changing and highly complex business environment?

What are the strategies to successfully drive innovation, bring it to market, and achieve sustainable growth across all sales channels while delivering customer excellence?

Join our webinar to explore how a digital leader - Netafim - has grown from a regional business to a tech company serving customers with smart irrigation technologies in 110 countries worldwide. Get insights into Netafim’s path to transforming their direct and dealer sales and how they achieve continuous revenue growth and a strong customer and distributor loyalty in times of economic uncertainties.

Watch the On-Demand Webinar now


"Netafim – A Digital Transformation Success Story"

presented by: In Mind Cloud, Netafim & Ecenta Digital

Date: 27/08/2020 (this event already took place, you can now watch the on-demand webinar )

Time: 11 am CEST, 5 pm CST and SGT, 7 pm AEST

Duration: 1 hour


What you can expect in this webinar:

  • Challenges & Potential: Netafim is manufacturing and selling irrigation equipment that is used in projects that entail comprehensive engineering calculations, dimensioning, and solutioning. Whilst the company is serving the domestic markets through its direct sales force, a big part of their business depends on a worldwide dealer network.
  • Goals & Strategies to Success: Netafim made the strategic decision to digitally transform their direct and dealer sales operations. They invested in not only digitalizing their products but also into digitally scaling their business of selling innovative irrigation systems. Their main goals included speeding up their own sales force as well as making it very easy for their dealers to engage with them and their customers and to build a flawless end-to-end customer journey.
  • The Results: Netafim sales channels are now able to estimate a project with 95% precision within minutes, rather than days. Through digital engagement channels which support dealers end-to-end from lead to order they increased their dealer loyalty and customer satisfaction. The company experienced a great improvement of their win-rate, a significantly shorter quote-to-lead time, increased EBITA, and improved margins.


Watch the On-Demand Webinar  


Meet the speakers of this webinar:



Arnon Rosenbaum

SVP Technology & Innovation





Omer Gerson

Digital Director, Analytics & Innovation





Ariel Bashan

Program Manager





Jim Hunt

Market Segment Leader

Netafim USA




Andrei Pereira

Engineering Manager

Netafim Brazil




Luiz Heimpel

Sales Manager

Netafim Brazil




Dr. Falk Brauer

SVP Digital & Global Pre-Sales

In Mind Cloud




Bruce Petillo

VP & GM Ecenta

Ecenta Digital


Watch the On-Demand Webinar  
Sabine Kempe

Written by Sabine Kempe

Sabine - a digital enthusiast at heart, she is dedicated to matching the challenges of manufacturing businesses with the opportunities of a digitalized world.

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