In Mind Cloud Events

In Mind Cloud at Industrial Transformation Asia Pacific (ITAP) 2018

Posted by Charing Kam on Oct 22, 2018 10:30:00 AM
Charing Kam
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Last week, the inaugural edition of Industrial Transformation Asia Pacific (ITAP) - a Hannover Messe event, was held at the Singapore Expo, and our In Mind Cloud team exhibited under the Digital Factory!

There were four main display areas: Additive Manufacturing, Digital Factory, Industrial Automation, and Smart Logistics. Our booth at D23, positioned strategically in front of the many theatres that held conferences throughout the three days, attracted a crowd of visitors who were interested in digitalising their manufacturing sales processes. 


We were also impressed with exhibits such as the TÜV SÜD "Gateway to Industry 4.0", which displayed key statistics and numbers for Industry 4.0 adoption, and was a great reminder of the importance of digital transformation for manufacturers. 

ITAP Opening Ceremony

The opening ceremony was attended by guests such as Mr. Tharman Shanmugaratnam, Singapore’s Deputy Prime Minister and Coordinating Minister for Economic and Social Policies, as well as His Excellency Mr. Airlangga Hartarto, Indonesia's Minister of Industry. Mr. Aloysius Arlando, Chief Executive Officer of SingEx Holdings, and Dr. Jochen Köckler, Chief Executive Officer of Deutsche Messe AG, made a joint speech that focused on the importance of Asia and ASEAN countries as a collaborative driver of Industry 4.0. 

Just as our CEO, Mr. Christian Cuske, mentioned in his interview on our blog a few weeks ago, Dr. Köckler also spoke about how Singapore is a key location that helps to bridge the gap for German SMEs (or Mittelstand, as they are called) in Asia. 

"There are over 1700 German Mittelstand in Singapore...Singapore is a favourite landing site for German businesses in the region" - Dr. Jochen Köckler, Chief Executive Officer of Deutsche Messe AG

Industry 4.0 in Action


Of course, we also took the time to visit the many different talks that were available at the expo: The Future of Manufacturing Summit (which included the Industrial Internet of Things Forum) and the Global Additive Manufacturing Summit.

Organised in collaboration with the Agency for Science, Technology and Research (A*STAR), the Future of Manufacturing Summit took up most of the on-stage time, with distinguished industry experts discussing their plans for the future, their current Industry 4.0 technologies, and more. 

At the Industrial Internet of Things (IIoT) Forum, for example, speakers such as Mr. Kurichi Kumar, the Head of Technology, APAC, for Rolls-Royce Singapore, discussed the application of IoT across their business, and the results of that investment into engineering design, manufacturing facilities and the after-market industry. 

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Charing Kam

Written by Charing Kam

Charing is responsible for In Mind Cloud's Inbound Marketing initiatives. A content marketing enthusiast, she works to find out how consumers make decisions and aims to help them along the way.

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