In Mind Cloud Events

In Mind Cloud At Interforst 2018

Posted by Charing Kam on Jul 25, 2018 12:18:00 PM
Charing Kam
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Last week, Interforst 2018 was held at Messe München in Munich, Germany, and our team was there, learning about the effects of Industry 4.0 on the forestry industry from distinguished speakers, including many political VIPs. Held once every four years, and with over 453 exhibitors covering over 75,000 square metres of space, the event attracted over 50,000 visitors this year.

Industrial Internet of Things in Forestry

We were impressed with talks that focused on Digitalisation in the realm of afforestation, forest care, timber harvesting, and timber processing and wood energy. For example, in the "Forestry 4.0 – Digitalisation in the Forestry Industry" topic, we heard about the methods in which technology is helping harvesters through the use of an embedded GPS in the chainsaw, or through the use of drones in forestry remote sensing.


After this data gathering, there then rises the issue of managing all this data, from methods of assessment to the level of access to data, mirroring our own takeaways; manufacturers need to know how to work with their data, and use customisation to ensure that their systems and software can accurately manage the complexity in the data processed.

“Interforst has brought together the innovative entrepreneurs and bright minds of the forestry industry. Thus, the trade show has provided strong impetus once again: it has picked up topical subjects such as digitalization, the securing of skilled staff and silvicultural adjustment to climate change. And it has presented the entire bandwidth of technological innovations. In addition, the signing of the German Forest Pact and the award of the first German Forest Prize at this year’s Interforst have given the event a special significance for forest owners.” - Philipp zu Guttenberg, President of the Consortium of German Forest Owners AGDW—Die Waldeigentümer: 

The Need for Cooperation in Industry 4.0 Logistics

During his talk on “Industry 4.0 in logistics”, Martin Müller from the Bavarian State Forest Enterprise talked about the ability for standardisation and higher efficiency due to technology connecting “people, forests and machines”.

He talked about how many forestry institutes have worked successfully with many companies to develop high-tech solutions to old problems such as identification of tree trunks. This is in line with our own research, which has shown that in order to stay relevant, manufacturers will need to cooperate with companies to create custom solutions to improve their logistics chain.


Every four years, INTERFORST as one of the internationally leading trade shows for forestry and forest technology, presents the entire logistics chain, ranging from afforestation to timber harvesting to the sawmill. Another focal point is the energetic use of wood. A comprehensive sup-porting program with congress and various forums and special shows brings science, politics and practice together.

Messe München

Messe München is one of the world's leading trade-show companies. It organizes more than 50 own trade shows for capital and consumer goods and key high-tech industries. Each year, a total of more than 50,000 exhibitors and some three million visitors take part in more than 200 events held at the Messe München trade-fair center, the ICM – Internationales Congress Center München, the MOC Veranstaltungscenter München as well as abroad. Jointly with its subsidiaries, Messe München organizes trades shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. Messe München has a global business presence with a network of affiliates in Europe, Asia, Africa and South America as well as some 70 foreign representatives serving more than 100 countries

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Charing Kam

Written by Charing Kam

Charing is responsible for In Mind Cloud's Inbound Marketing initiatives. A content marketing enthusiast, she works to find out how consumers make decisions and aims to help them along the way.

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